Borderless Access

eSports are becoming increasingly popular around the world, both in terms of participation and viewing.  Borderless Access  conducted research across 15 countries to uncover more about this choice of entertainment.  Today, we look specifically at fans who watch others play video games and eSports in the UAE and KSA. eSports most popular amongst working professionals Globally, it appears that interest in eSports is split evenly in terms of gender, with KSA following the global trend. However, in the UAE it is more male-dominated, with 58% of its followers being men. Interestingly, the eSports adoption is much stronger amongst working professionals than it is amongst students, with 70% of eSports enthusiasts globally being working professionals. In Saudi however, there is a higher than average proportion of eSports enthusiasts who have finished studying but not yet found work, evidently turning to eSports as a way to pass the time.  Jobs in the Middle East have been ha...

Throughout the world, e-sports are taking off as an alternative to traditional video games, heightened by the steep   increase in digitization   that the world is currently witnessing. eSports began in the late 2000s as amateur engagements and have risen to popularity in the last decade; transitioning into professional, organized multiplayer tournaments with huge followings. Borderless Access conducted a 15-country study to explore the sentiments of both those who view e-sports and those who participate actively in them. Today we look specifically at viewership of esports in sub-Saharan Africa. Young working professionals set the e-sports trend In this region, the trend toward esports is taking off as much as in other parts of the world. Interestingly, two-thirds of esports enthusiasts globally are working professionals, with this percentage being mirrored in South Africa and Nigeria. In Kenya, we see a higher incidence of students and work-seekers spending time on esports, w...

As Covid-19 has turned the world on its head, few industries have been as shaken up as that of restaurants and hospitality. Worldwide, restaurants and eating establishments have taken a beating as lockdown has resulted in closures, changes and restrictions to what used to be a burgeoning industry. Borderless Access   conducted research to understand eating out and ordering-in habits and how these have been shaped – both temporarily and permanently – by the ongoing global pandemic. Unsurprisingly, ordering in has been by far the most utilized activity in recent times… ordering food for delivery, ordering take-aways from a restaurant and ordering/ collecting food from a fast-food chain has been the top activities globally in the past 3 months, and both of these have been particularly well-utilized in both the UAE and Saudi. With the changing lockdown rules, 56% of people globally have eaten at a restaurant in the past 3 months, with this number being higher in the UAE and Saudi, at 6...

Globally, lockdowns limiting people’s movements, coupled with a genuine fear of contracting COVID-19, have delivered a brutal blow to the hospitality industry. In Sub-Saharan Africa the lockdown rules in some countries have spanned from bans on the sale of alcohol in addition to strict curfews, intensifying the financial predicament for restaurants in particular.  Borderless Access  has done extensive research into the meal-buying habits of people living in Sub-Saharan Africa, specifically South Africa and Nigeria. Here we examine data on people’s buying habits, whether short-term or permanent, with regard to visiting restaurants, ordering takeaways, opting for drive-through choices, ordering meal kits to be cooked at home, buying ready-made meals from grocery stores, or choosing to only cook at home. Nigerians are not frightened to eat out at restaurants once more In Sub-Saharan Africa, people appear to have been less afraid of visiting a restaurant than the global average, w...

Quality research is a primary investment needed to make informed and impactful business decisions. Ever since the pandemic of 2020, businesses all over the world have undergone a significant transformation. More and more services and products are getting assisted by digital innovations like automation, machine learning and artificial intelligence systems. Customer data is now the most valuable asset for all modern businesses. Amidst all these techno-economic developments Market Research Companies are rapidly evolving to cater for businesses with sleek technological research tools. They are churning out smart market insights for brands and businesses to grow remarkably. Borderless Access is a major emerging player in this highly competitive market research space. Already with many accolades gathered in its name, it is making an impact globally with its digital solutions. Let’s look at various aspects of why it is inching toward becoming a prominent Market Research Company in the USA . ...

30th May 2022 - The Pan African Media Research Organisation (PAMRO) the industry forum for businesses operating in the media research, measurement, and analytical space, is hosting its 23rd annual conference. After two years of meeting virtually, we return to convening our PAMRO community in person in the breath-taking mother city, Cape Town, for a two-day conference: starting on Monday 24th October and concluding on Tuesday 25th October. Register for the conference and get an opportunity to rub shoulders with industry heads at our networking session on the 23rd of October.  This year’s much-anticipated conference will see like-minded media owners, marketers, brand managers, and advertising executives exchange meaningful research methodologies by consolidating the most meaningful data available. This year's theme is “ELEVATING MEDIA MEASUREMENT AND EVALUATION IN A RESILIENT AFRICA” Media experts will openly share successes, challenges and even failures in a quest to help delegates ...