Borderless Access

Naturally, healthcare has become a primary global focus as a result of the Covid-19 pandemic. Patients and medical professionals alike have adapted their behaviour around healthcare consultation practices – and these changes are predicted to have ongoing effects.   Borderless Access   used its extensive digital panel to conduct online research in ten countries, to explore current and anticipated modes of medical consultation. In-person consultations see a dramatic drop It comes as no surprise that there has been a dramatic drop in the frequency of doctor consultations worldwide, with nearly 70% of people having completely stopped visiting the doctor or massively reduced their medical consultations since the outbreak. This trend is apparent across all countries, but particularly strongly driven in the Middle East region, through both Saudi Arabia and the UAE. Patients and doctors have adapted quickly, finding new consultation alternatives. Over a third of people have reduced in...

Although this might sound far-fetched at first, as shopping is a faster and often a cheaper way of spending one’s money as compared to traveling, however, with the recent Covid-19 crisis, the volatility and uncertainty surrounding the travel landscape and policies, the travel sector is now seeing higher consumptions. Over the past decade, there has been a rise in traveling to gain experience. Many industries have also discussed the growing popularity of this rising class of consumers who seek and value experiences. There is a consensus held on the fact that while the generation ‘Baby Boomers’ (born 1946-64) ensured necessities (housing, education & security) for themselves and their offspring, ‘Gen X’ (born 1965-1980) didn’t feel the need to worry about the necessities and instead worked towards attaining material quality of their lives (bigger houses, cars, superior education, and achieving financial stability and comfort.) Millennials purely live for the experiences that life has...