Borderless Access

The world is increasingly becoming digitized, resulting in many online businesses. Although operating on social media is convenient, it can sometimes feel impersonal. Despite the fact that so many people communicate online, behind screens, this connected world can sometimes feel quite lonely. Both personal and business relationships are affected by this - specifically those between brands and their customers, as well as those between brands and their employees. Why do people feel disconnected from others and companies they do business with? A lack of  community . It is, therefore, critical for brands to invest in  community management  to connect with their customers and facilitate growth. 58% of businesses claim their customers remain loyal to the brand because of their online community. This article will explore community management, its importance, and valuable tips for building an effective community management strategy. What Is Community Management? It refers to the ...

Defining consumer preferences is always a demanding yet stimulating task. In a post-pandemic world where enormous data, advanced technology and a global audience pose a staggering challenge for  digital market research , the industry has smartly moved beyond all these challenges in 2022 with a hybrid approach. The shift from offline to online offered a new outlook on evolving consumer behaviours. Creating an engaging customer experience will be a major highlight in 2023.  Artificial intelligence  and  intuitive dashboard designs  will seamlessly enable it.  In-store shopping  is also set to transform as businesses are creating a novel retail experience. 2023 will also witness a harmonious sync of  integrated online-offline customer activity .   Here’s A Quick Look Into The Prominent Trends Featured In This Blog:  Empathy-driven customer insights -  Market research helps bridge customer insights to brand experience. Empathy is what c...