Borderless Access

Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behavior and evolving expectations from brands is an important one that is also critical for marketers and advertisers. To understand how marketers have reacted to the effects of the pandemic and the resulting changes in consumer behavior , over the last year, Borderless Access conducted an online study in the United States, India and Singapore and in several countries in Africa, Europe and the Middle East. The study gathered responses from approximately 1000 respondents consisting of marketing and advertising professionals from different industries. The study explores marketing activities and budgets, preferred marketing channels, perceptions, experiences, and implementation of traditional and digital marketing and advertising methods. In this blog, we talk about the findings of the US market and how it compares to the rest of the target markets in our study. Marketing activities ...

Of the many changes the world has gone through in the past year since the start of the pandemic,   consumer behaviour and evolving expectations from brands   is an important one that is also critical for marketers and advertisers. To understand how marketers have reacted to the effects of the pandemic and the resulting changes in consumer behaviour , over the last year,  Borderless Access conducted an online study in the United States, India and Singapore and in several countries in Africa, Europe and the Middle East.  The study gathered responses from approximately 1000 respondents consisting of  marketing and advertising professionals  from different industries. The study explores marketing activities and budgets, preferred marketing channels, perceptions, experiences, and implementation of traditional and digital marketing and advertising methods. In this blog, we talk about the findings of the two Asian markets and how they compare to the rest of the ma...

Of the many changes the world has gone through in the past year since the start of the pandemic,  consumer behaviour and evolving expectations from brands  is an important one that is also critical for marketers and advertisers. To understand how marketers have reacted to the effects of the pandemic and the resulting changes in consumer behaviour , over the last year, Borderless Access conducted an online study in Germany, UK, USA, India and Singapore and several countries in Africa and the Middle East. The study gathered responses from approximately 1000 respondents consisting of marketing and advertising professionals from different industries. The study explores marketing activities and budgets, preferred marketing channels, perceptions, experiences, and implementation of traditional and digital marketing and advertising methods. In this blog, we talk about the findings of the two European markets and how they compare to the rest of the target markets in our study. Implicat...

In an ideal world, the topic of automobile safety standards would be a non-contentious one, with the highest possible universal safety standards across all vehicle segments. Unfortunately, vehicle safety standards have been lower than desired in several developing countries for a long time. Fortunately, this is starting to change due to the efforts of organizations like Global NCAP, which are working with manufacturers and global governing bodies, including local governments to raise awareness among buyers about the importance of safer vehicles mainly through crash tests and awarding safety ratings to consumer vehicles. Subsequently, several manufacturers have made their cars and trucks safer in developing countries by upping the safety standards to meet more stringent criteria. In order to capture consumer thoughts,  Borderless Access  recently conducted an online study (n=1200) in India and countries in South America and Africa among recent and potential car owners. The...

  Recent car purchases are low in South Africa and Kenya Not surprisingly, the incidence of car purchases has not been high in the last two years. In South Africa, 43% of consumers surveyed have bought a new car while in Kenya this number is much lower, at 26%. However, Nigeria goes against this grain, with nearly two-thirds of inhabitants having bought a new car in the last two years, despite Covid and the effects that its global lockdown has had on consumer spend. Low to medium-end cars are the order of the day Across all three Sub-Saharan countries, 100% of those who have purchased new cars, claim that they were low to medium-range cars, with absolutely everyone staying away from high-end or luxury vehicles, presumably somewhat affected by the fact that people have been driving less than ever before as well as the change in purchase power, in the past two unusual years. South Africans who have purchased a car recently have gone for entry-level hatchbacks and entry...