Borderless Access

Understanding the market landscape of electric vehicles, intenders’ perception, and barriers to adoption & marketing opportunities. "The only constant in life is changed!"  When it comes to the automotive industry, one of the most significant changes that we have seen in recent years is the introduction of EVs. We are in the midst of an automotive revolution since Tesla revolutionized the industry with its first mass-produced highway-legal electric vehicle (EV) powered by a lithium-ion battery. As a result, automakers of all sizes have been rushing to launch their electric vehicles in order to provide consumers with an alternative to dealing with environmental concerns, rising fuel prices, and  shifting consumer preferences.   Considering the alarming stage of environmental hazards and soaring fuel prices, EV sales are steadily infiltrating the transportation industry. Are these concerns, however, enough to bring in a complete EV adoption worldwide? Even though t...

Remember the ‘Foodarackacycle’ machine from an episode of the 1962 animated series ‘The Jetsons’ that produced any food item at a click of a button? Back then, the home technology featured in the series was considered absurd. Around five decades later, even though we are yet to see floating buildings or flying cars, smart home technology has arrived and is thriving. Emerging trends, rising desire for convenient lifestyles, tech-savvy consumers, as well as increased acceptance of cloud-based technologies have made the smart home market appear promising. On the flip side, there exist factors that might slow down the otherwise accelerated adoption rate for smart home devices. We bring you some fascinating consumer insights regarding the adoption of smart home devices and the general trust people have for this technology that is slowly becoming a part of our daily life at home. Smart home devices are about comfort and convenience In pursuit of convenience and considering the utility of h...

Consumer Healthcare Landscape Borderless Access research shows that consumer healthcare products such as analgesics, oral healthcare, wound care, skincare, and others are increasing in popularity among customers, which contributes significantly to the growth of the market. With increasing product awareness and marketing by key players in emerging economies, sales volume in the over-the-counter (OTC) consumer healthcare market will further increase steadily over the coming years. Buyers are progressively responsible for their choices as they perceive the better results that accompany them. They pay more using cash on hand and have choices that are powered by industry-specific innovation. The growing demand for branded products, along with accelerated use of online sources, OTC generics and private labels are anticipated to create new opportunities for the global consumer healthcare market . The main factors driving the consumer healthcare market are: Shifting ...